Another contentious word. On the old Board we discussed the wording of apologies and the sincerity or insincerity of the apology giver. There's a continuation on this other WoM-type forum. But I think we've missed an important perspective: what does it all mean to the receiver of an apology?
- Why do we want apologies?
- What are the minimum ingredients to make us feel satisfied?
- What considerations can make us dismiss an apology?
- Does it really matter who makes the apology? Or when it's made?