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Saturday 7 May 2011

Apology

Another contentious word. On the old Board we discussed the wording of apologies and the sincerity or insincerity of the apology giver. There's a continuation on this other WoM-type forum. But I think we've missed an important perspective: what does it all mean to the receiver  of an apology?
  • Why do we want apologies?
  • What are the minimum ingredients to make us feel satisfied?
  • What considerations can make us dismiss an apology?
  • Does it really matter who makes the apology? Or when it's made?
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